Gitte Jürgens is currently serving as CEO at Friendship Europe ApS to ensure a professional and successful generational transition as Erik Jensen prepares to hand over leadership to his daughter, Pernille Gottlieb. Erik will continue to be an integral part of Friendship as Chairman of the Board and Strategic Advisor.

Alongside this strategic leadership change, our focus remains on expanding our global sales and strengthening our position in international markets.

Together, we are building a future rooted in collaboration, expertise, and growth. “I am proud to be part of this exciting journey,” says Gitte Jürgens.