News

Product launches, events and more

We stay up to date with market developments and regularly expand our product portfolio to meet customer needs. Below you can read about new product launches and the events and conferences where you can meet us.

Discover High-Quality Neurophysiology Accessories at Medica 2025 – Hall 16 / Stand E47

We are pleased to announce our participation at Medica 2025 in Düsseldorf, November 17–20. You can find us in Hall 16, Stand E47, where we look forward to meeting new and existing partners and showcasing our wide range of high-quality accessories for neurophysiological examinations – EEG, EMG, EP – and intraoperative neuromonitoring (IONM). Our portfolio includes, among others, subdermal needles, corkscrews, nerve stimulation probes, adhesive surface electrodes, and ned and improved concentric needles. Feel free to reach out to us at info@friendshipeurope.com to schedule a fixed meeting in advance.

Friendship Europe at WHX Dubai – February 9-12, 2026

We are excited to be part of the Danish Pavilion at WHX Dubai 2026, where we look forward to meeting new and existing partners and showcasing our high-quality accessories for neurophysiological examinations and intraoperative neuromonitoring – including subdermal needles, corkscrews, nerve stimulation probes, adhesive surface electrodes, and our new and improved concentric needles. Feel free to reach out to us at info@friendshipeurope.com to arrange a fixed meeting.

Welcome Christopher Dyppel – new Area Sales Manager at Friendship Europe

We are pleased to welcome Christopher Dyppel, who joined Friendship Europe sales team on September 1st as our new Area Sales Manager. With his solid experience and engaging personality, Christopher will help us maintain and further strengthen our close relationships with partners worldwide. We are excited for everyone to meet him, and if you have any questions, please feel free to reach out to him at chris.dyppel@friendshipeurope.com.

New Concentric EMG Needle

At Friendship, we have worked closely with engineers to develop a new Concentric EMG Needle that meets the market’s highest demands for EMG examinations — and it’s now ready.

We are already receiving great feedback from users around the world.

If you would like to test our new ultra-sharp Concentric Needle in your market, don’t hesitate to contact us — we would be happy to assist you

info@friendshipeurope.com

☑️ Precise signal transmission and a stable baseline
☑️ Ultra-sharp tip for smooth penetration
☑️ Ergonomic design for optimal handling
☑️ Precise signal transmission
☑️ 5-pin standard connector – compatible with all standard EMG Equipment

Strategic Leadership Transition at Friendship Europe: A New Generation Takes the Lead

Gitte Jürgens is currently serving as CEO at Friendship Europe ApS to ensure a professional and successful generational transition as Erik Jensen prepares to hand over leadership to his daughter, Pernille Gottlieb. Erik will continue to be an integral part of Friendship as Chairman of the Board and Strategic Advisor.

Alongside this strategic leadership change, our focus remains on expanding our global sales and strengthening our position in international markets.

Together, we are building a future rooted in collaboration, expertise, and growth. “I am proud to be part of this exciting journey,” says Gitte Jürgens.

Join Friendship Europe at MEDICA 2024 in Düsseldorf Hall 14 Stand F30.

We are excited to announce our participation at Medica in Düsseldorf! Friendship Europe will be present once again from 11-14 November 2024.

You can find us at The Pavilion of Denmark, Hall 14, Stand F30. We are eager to reconnect, showcase our latest products, and discuss your needs for accessories in IOM (IONM), EP, EMG, EEG, and ENT.

Please feel free to visit our booth, pick up some samples, grab our new brochure, enjoy a cup of coffee, and let us know how we can help you achieve stronger growth in your market.

We will be available throughout the trade fair from Monday to Thursday, 10:00 – 18:00. If you would like to schedule a specific appointment with our Sales Team, please send us a mail on info@friendshipeurope.com and we will arrange it for you.
We look forward to seeing you at Medica 2024 and wish you a productive event.

Same high quality – New extended Product Name

In order to meet the needs of our Partners, our needle for measuring ENT has changed its name to ENT Dual / Paired Needle Electrode.

Friendship Disposable ENT Dual / Paired Needle Electrodes are a specially designed version of our Monopolar Needle Electrodes. They are primarily used during Intraoperative Neuro Monitoring under EMG activity during precise ENT surgery. The needles are color-coded and come in boxes of 24 with six of each of the following colors: red, blue, orange, or purple. The Friendship item number is 1202.

Friendship Medical Group have obtained official EU-MDR approval

It’s a wonderful pleasure to be able to announce that Friendship Medical Group, as one of the first in our Market, just obtained official EU-MDR approval as of today. We look forward sharing our new CE Certificate as well as ISO with our Global Distributor Network.

We are expanding our Friendship Europe Sales Team – Welcome to our new International Export Manager Tomas Larsen.

Having received accolades for two consecutive years as one of Denmark’s top-growing companies, we anticipate sustained growth in the future. In order to keep up with developments and maintain close dialogue and ensure high service for all our Partners around the world, we are expanding our Friendship Team. We are therefore pleased to announce the appointment of Tomas Larsen as our new International Export Manager. Tomas’ brings decades of experience in international sales, and has previously contributed to the success of various Medtech companies by expanding global sales channels and established new partnerships. We are very much looking forward to the new collaboration and to having Tomas in our Friendship Family.

Friendship Europe continues to grow rapidly – we can’t wait to continue this Development Journey.

It is a great pleasure to be named, for the second year in a row, as one of the best growing Companies in Denmark. It is with great pride and thanks to all our talented Distributors and long-term Business Partners worldwide that we receive this award. We can’t wait to continue the good work for the benefit of Patients with Neurological Challenges.